Steve Lanier, President of American World Services, has been actively helping European SMEs for over 20 years to develop the United States as an export market. Since the establishment of American World Services in 1993 he has worked with hundreds of companies and organizations developing their marketing activities in the United States. He brings years of expertise in developing customized strategies for each of AWS' clients, and he frequently presents at workshops and conferences using various case studies to demonstrate how to develop effective marketing strategies for the US market. Mr. Lanier has a Masters in International Affairs (international trade and development) from American University in Washington, DC, and a B.A. in Communication from Bethel University in Minnesota.