Workshop: Fundamentals of Writing and Delivering a Sales Pitch

WORKSHOP IS POSTPONED.

This is a bootcamp for story-driven pitching and conversations. Uncover core messages, reinforce them with structure, and drive them home with compelling delivery. The two days will equip attendees with troubleshooting tools to keep their talks from going off the rails. It's about handling nerves, what to do when your mind goes blank and shaping a dynamic voice so that your audiences stay awake. It's for the people who have a solid idea but who struggle to get people to listen and understand what it is. It's for those who want to make the most of the short time they have to bring their product to the ears of decision-makers. The goal of the training is to provide a practical stress test and tools for pitching your ideas to the people who can make or break your idea.

TIME AND PLACE
24th and 31st of March 2022
Duration: 6 academic hours each day

Estonian Chamber of Commerce and Industry, Toom-Kooli 17, Tallinn

WORKING LANGUAGE
English. Estonian and Russian are available upon request as supporting languages.

TARGET AUDIENCE
C-level, business developers, sales executives
Secondary audience: project managers, product owners, engineers

Objective: to give the attendees practical experience and tools for pitching and presenting their ideas to decision-makers and international audiences.
Expected outcome: the attendees would learn the fundamentals of how to write a story-driven pitch and deliver it. They would learn how to make use of audience feedback to improve their presentation content and delivery. They'd learn the basics of handling sales objections and hard questions.

Note: the workshop is highly interactive, involves direct feedback, and is focused on long-term growth.

Information due to COVID-19 restrictions: Due to restrictions on organizing public events, we can only allow people who have recovered from or been vaccinated against COVID-19. All participants must provide a certificate.

	Day 1 Written Content and Delivery: Theory and Practice
9.45	Morning coffee conversations
10.00	A practical example with a volunteer
10.15	Fundamentals of writing a story-driven pitch
11.45	Coffee break
12.00	Writing the first draft
12.45	Lunch break
13.15	Reflection and discussion
13.30	The basics of hard conversations: theory and practice
14.15	Break
14.30	Role-play exercises with volunteers
15.30	End of Day 1

	Day 2 Written Content and Delivery: Practice, Editing, and Coaching
9.45	Morning coffee conversations
10.00	Pitching and feedback
11.30	Coffee break
11.45	Delivery and content evaluation, and improvement
12.45	Lunch break
13.15	Individual writing and editing support
14.15	Break
14.30	Rehearsal with delivery technique coaching
15.30	End of Day 2

SPEAKER

Gleb Maltsev
From founders and developers to scientists and designers, Gleb Maltsev trains people to speak to audiences with clarity and meaning. His goal is to help people discover, hone, and communicate their stories in direct and compelling ways. Over ten years, he's trained hundreds of executives to pitch in meetings, events, including trade fairs such as the Mobile World Congress, Smart City Expo, Electronica — and startup founders pitching for capital at Slush, Latitude59, TechChill, or LOGIN. Most importantly, he's trained himself. The hard way. By listening to other people's stories, rewriting and delivering them at every workshop, opening himself up to audience judgment. He's done all that so others will do the same and grow from it. LinkedIn