Estonian Chamber of Commerce and Industry, Toom-Kooli 17, Tallinn
Export Academy: Target market Belgium in cooperation with Flanders Investment & Trade
27th of February 2018 in the premises of Estonian Chamber of Commerce and Industry (Toom-Kooli 17, Tallinn).
Registration and morning coffee
Welcoming remarks by Belgian Ambassador Carl Peeters
Belgian market and its opportunities for Estonian companies – Thomas Castrel, Representative of Flanders Investment & Trade ~ 1,2 academic hours
The presentation will give an overview of the following topics:
- Belgian market overview and the areas of growth;
- Belgian business culture and it’s differences with Estonian business culture;
- 2 regions of Belgium and how doing business can vary in these regions;
- Possible areas for cooperation where Estonian companies can collaborate with Belgian counterparts.
Payment behavior of Belgian companies - Mariko Rukholm, Kredex Krediidikindlustus ~ 0,6 academic hours
Panel discussion: what to bear in mind while entering Belgian market – 1,3 academic hours
Panelists: Erik Sakkov (Teokarp OÜ), Ettie Mikita (Noice Agency), Steven Segaert (Confer OÜ), Thomas Castrel (FIT), Arho Anttila (Pipedrive)
Join us and get to know more about business opportunities in Western European countries.
Thomas Castrel is Economic and Trade Counsellor for the Flemish region at the Belgian embassy and Head of Office at the Baltics office of Flanders Investment and Trade (FIT). FIT is the external governmental agency of the government of Flanders, Belgium, dealing with export promotion and investment attraction. Previously, Thomas worked as Deputy Director Inward Investment at the head office of FIT in Brussels where he travelled mainly in Europe to promote Flanders as a prime business location. Thomas has previous experience as export sales manager in the Baltic & CEE region. He speaks fluent Russian and Polish and holds a MA Slavonic Studies and Eastern European Sciences obtained at the KULeuven, Belgium. Furthermore, he studied at Warsaw University, Poland, and Vilnius University, Lithuania. Thomas also obtained a MA Management at the Leuven School of Business and Economics and an Advanced MA International Relations and Diplomacy at the University of Antwerp.
Thomas likes to read about history and enjoys his weekly runs.
Steven Segaert helps international companies succeed in doing business in Belgium and in the Netherlands, making sure their message is translated perfectly into Flemish and Dutch. As a freelance independent translator, he works closely with clients to strike the right tone.
Before starting his business, he worked for the Belgian government as a legal advisor and for the Estonian e-Governance Academy as a programme coordinator. He also has extensive experience as an international trainer and consultant in law and policy. He has written many reports that explain complicated issues in a clear and concise way.
Working outside of Belgium has sparked his interest in the cultural and linguistic peculiarities of Flanders, and has helped him to hone a message perfectly to target audiences.