Estonian Chamber of Commerce and Industry, Toom-Kooli 17, Tallinn
Export Academy: Target market the United Kingdom
29th of March 2018 in the premises of Estonian Chamber of Commerce and Industry (Toom-Kooli 17, Tallinn).
Registration and morning coffee
Welcoming remarks by Alison Beckett, Deputy Head of Mission, British Embassy in Tallinn
UK market and its opportunities for Estonian companies besides the world of Brexit – Sietske de Groot ~ 1,2 academic hours
The presentation will give an overview of the following topics:
- UK market overview and the areas of growth
- What has happened with trade in the UK after Brexit was voted by citizens?
- Tips and tricks how to survive in UK’s business culture
How to Enter UK Market Via Online-Channels, Andrew Whitfield, 1 academic hour
Reaching a UK Target Audience by Understanding the UK Demographics
The Competitive Language and How To Use It
Delivering the Product/Service to the End User/Customer
Panel discussion – 1 academic hour
Kevin Tammearu (British Estonian Chamber of Commerce), Kätlin Narusk (Lignator Timber OÜ) and Andrew Whitfield
Join us and get to know more about business opportunities in Western European countries.
Sietske de Groot
Sietske is a well-known and recognised EU Single Market expert. Before setting up her own consultancy TradePeers Ltd, she lobbied the EU on behalf of the Federation of Small Businesses. She also worked on aviation issues in Brussels, and worked in policy roles in local government in the Netherlands and the UK. Sietske has worked on the nitty-gritty of EU legislation and free trade deals throughout her career, and knows what reasonably can and cannot be expected from the negotiations, and how specific rules may change. Sietske has been closely involved with the EU-US trade agreement when negotiations took place, in particular the Small Business Chapter. TradePeers is based in the UK but has a hub in Brussels. With her experience with SMEs and commercial legislation and policies, Sietske is well placed to help business gauge the impact Brexit could have on them. Sietske holds a double Master’s degree in Political Science and French from the two universities in Amsterdam. She has lived in The Netherlands, France, Belgium and the UK, and worked with several partners in other countries, including the USA.
With over 25 year’s experience of UK and International Trading from Corporate to Start Up Enterprises, Published Author and Commercial Finance Specialist Andrew Whitfield was an early entrant into Online Consumer Retail and Trade opportunities after working with one of the UK largest electrical retailers. Launching multiple online products to the UK, European, International markets. Most recently Training, Consulting Entrepreneurs and Companies who attempt to make profit in a highly competitive crowded marketplace. Working in UK, France, Philippines, to name a few, forging links with very focused competent outsource partners, Andrew provides Insight with strategies that will get products/services in front of buyers online, using in-depth focused tools to optimise the sales cycle. He states, “I see so many Companies entering or trying to sustain their market position without understanding the demographic of the end user customer then wondering why the competitors, they did not know about, have taken their share of the business”. Andrew now focuses on the challenge for the new and emerging routes to business opportunities online by understanding product/brand life cycles, ensuring entrepreneurs manage online customer expectations with the lifetime value of the customer.