Export Academy: Target market Italy

23rd of May 2018 in the premises of Estonian Chamber of Commerce and Industry (Toom-Kooli 17, Tallinn).

9.00	Registration and morning coffee
9.30	Welcoming remarks by the Italian Ambassador H.E. Filippo Formica
9.35	Italian market and its opportunities for Estonian companies – Mr. Raffaello Benetti, Head of Global Development Network – Promos, Milano Chamber of Commerce The presentation will give an overview of the following topics: - Italian market overview and the areas of growth - Alternative ways while entering Italian market and their positive/negative sides - Possible areas for cooperation where Estonian companies can collaborate with Italian counterparts
10.30	Estonian company's case study while exporting to Italy – Sirli Mangus (Turbliss),
11.15	Panel discussion: what to bear in mind while attacking Italian market Panelists: Bruno Conte (Social4Social), Carlo Lustrissimi (Aureus Capital), Linda Mazzoni (ECCI)
12.00	Networking and time for face to face questions
12.30	Approximate end of the event

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Join us and get to know more about business opportunities in Western European countries.

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Educator

Sirli Mangus

Sirli is one of the owners as well as the development and product manager of Estonian high quality natural cosmetics brand Turbliss. Turbliss produces cosmetics from Estonian balneological peat, which has been actively supported outside of Estonia as well. The brand has managed to enter the Italian market among others during its three and a half years of operation.

Bruno Conte

Bruno Conte is a social entrepreneur and manager engaged both with profit enterprises and third sector organizations, leading in the past 15 years the global “social innovation” movement, particularly the so-called “ICT for Development”, deeply knowledgeable on some market segment ad health, renewable energy and environmental protection. Has decided to focus on this particular challenge both for a personal ethical commitment, and for the strong growth potential that the social innovation sector presents.

Raffaello Benetti

Over 25 year experience as a manager of international business and foreign markets development; marketing, import/export and trade management; operations, logistics and production plants; Public Institution relations, complex projects and networking worldwide.

• Research, relation, and networking with global actors for the strengthening of the Milan Chamber Partners’ Network.
• Consulting, training, and capacity building for the benefit of Milan Chamber’ International Partners.
• Leadership and management of international projects with the relevant lobbying activities near public administrations and local/international institutions (industrial associations, Ministries, Embassies and Consulates, European Union, International Banks).

Filippo Formica

Ambassador Filippo Formica holds a degree in International Law from the University of Rome and a degree in European Community Law from the College of Europe of Bruges. He joined the Italian Foreign Service in 1980. He served at the Permanent Mission to the United Nations in Geneva, the Embassy in Dakar, the Embassy in Washington D.C. and the Permanent Representation to the European Union in Brussels. Among his assignments, he worked in the Office of the Secretary General of the Ministry of Foreign Affairs as well as in the Office of the Diplomatic Counselor of the President of the Republic. He also served as Director of the Disarmament and Non-Proliferation Department of the Italian Ministry of Foreign Affairs from 2003 to 2007, and as Deputy Director General for Political Affairs from 2007 to 2012. International Organizations, Middle East, security matters and issues of arms control, disarmament and non-proliferation have been Ambassador Formica’s major focus areas. He took part in many international negotiations in the EU, UN, G8 North Atlantic Treaty Organization (NATO) and the Organization for Security and Co-operation in Europe (OSCE). He was chairman of the Global Disarmament and Arms Control Working Group and the Non-Proliferation Working Group during the Italian Presidency of the European Union in 2003. In 2009, under the Italian Presidency of the G8, Mr Formica chaired the Non-Proliferation Directors Group. Appointed by the Prime Minister as Sherpa for the Nuclear Security Summit, he attended the Washington Summit in 2010, the Seoul Summit in 2012 and the Hague Summit in 2014. From June 2012 to November 2016, he was Ambassador and Permanent Representative of Italy to the International Organizations in Vienna, chairing the IAEA Board of Governors in September 2012 and the 59 IAEA General Conference in September 2015. Since 14 November 2016, he has been Ambassador of Italy to Estonia.

Carlo Lustrissimi

CARLO LUSTRISSIMI is a Co-Founder and Managing Partner of Aureus Capital Consulting OÜ, a financial and strategic advisory firm servicing export oriented industrial companies.
Before starting his own company, Carlo served as financial engineer, product developer and international sales manager for several international firms in Italy, Uk and US bridging business and cultural differences.
During more than 20 years of working experience, Carlo has been exposed to many different industries and sectors as Telecommunication, Finance for Entertainment, Financial product development, Financial Trading and M&A advisory.
Embracing the core values of Innovation, Competiveness and Integrity, Carlo main target is to support the sustainable mid and log term growth of Industrial businesses, starting from the main KPIs analysis to improve and develop their financial strength, business efficiency, risk control policies and market opportunities.
Carlo is educated as a Mechanical Engineer and has successfully passed the Italian FSA state exam for Financial Advisors and Traders.

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Liisi Kirschenberg

Export Services Coordinator

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