Estonian Chamber of Commerce and Industry, Toom-Kooli 17, Tallinn
Workshop: The Road to Effective Pricing
At what price should you sell your product or service? When should discounts be made and what should their percentage be? What happens if I sell across the world via e-commerce?
These and many other questions will be answered during the pricing workshop where we speak about effective pricing and skilled positioning.
TIME OF WORKSHOP
29 November 2018 from 12:00 to 17:00 in Tallinn (Estonian Chamber of Commerce and Industry, Toom-Kooli 17).
Tuomas Kosonen is the research director at the Labour Institute for Economic Research in Finland and holds a doctorate from the University of Helsinki. Among other things, Tuomas conducts research focusing on the influence of the value added tax on the prices of different sectors and studies the pricing strategies used most by companies. His work has been published in leading economic research journals and magazines.
Kirti Asperk is the owner and CEO of Be More Superfoods OÜ. She was previously the manager of Vigala Piimatööstus. Before working at Vigala Piimatööstus, she was the HR manager of the Vapiano chain of restaurants in the Baltics and Finland. Kirti has over 10 years of management experience. She is also a lecturer at the Tallinn College of the TalTech. Kirti holds a Master’s in law. During her free time she enjoys tennis, travelling and reading as well as cooking.
Cancelled! Due to unforeseen circumstances this event has been cancelled, we apologize for your inconvenience *
Introduction to pricing (in English)
Theory of the practices of optimum pricing, examples, Tuomas Kosonen
Filling in the questionnaires and group work
Group work continues
Presentation of the results of group work and questionnaire
Experience of a practitioner: Kirti Asperk, founder and CEO of BeMore