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14.09.2017
Toom-Kooli 17, Tallinn

Target market Poland

9.00-9.30 Registration and morning coffee

9.30-10.15 Estonia’s image through other countries’ eyes, Piret Reinson, EAS marketing manager (duration 1 academic hour)

Presentation topics:

  • How is the image of Estonia through other countries’ eyes? Marketing manager of EAS will introduce results of the recent image study.
  • How do citizens of neighbouring and farther European Union countries see Estonia?

 

10.15- 11.45 International sales workshop, Andrus Albi, Southwestern Consulting OÜ (duration 2 academic hours)

Andrus Albi has been one of the most successful book sellers of Southwestern Consulting group. Now after many successful years of sales work in USA, he will share his knowledge and tips with compatriots.

Participants of the workshop will acquire following skills:

  • Principles of International sales
  • Practical methods in order to improve international sales
  • Easy tips, how to arise interest for the products in potential client
  • Overview of the training programme the company is providing for improving international sales

11.45-12.30 Lunch

12.30-13.15 Target market Poland: what to take into account when expanding to the market, Agnieszka Goźlińska, legal adviser, partner of the Poland’s leading law firm Goźlińska, Staszewska-Lisiak & Partners

Presentation topics:

  • What is the situation and peculiarities of Polish market?
  • What are the aspects of business culture to be taken into account when doing business with Polish partners?

13.15-13.30 What is the innovation model of your business? Julio Cuc, Tallinn University of technology, PhD student (0,33 academic hour)

13.30-14.00 Where do Estonian industrial sector companies export? Urmas Simson, Swedbank (duration 1 academic hour)

Presentation topics:

  • What is the share of industrial sector’s export in total export?
  • What is the share of industrial sector’s export to Poland? How much does the export to neighbouring countries differ from the export to farther countries?
  • What is the outlook of industrial sector trends?

14.00-14.45 Experience of Estonian company in Polish market: how easy it is to export to Poland? (1 academic hour), Peter Soroka, Puma Aviation Europe

Duration of the module: 6,33 academic hours

After the module the participant will acquire:

  • How is the image of Estonia through other countries’ eyes?
  • Practical methods in order to improve international sales
  • What is the share of industrial sector’s export in total export and what is the outlook of industrial sector trends
  • What is the situation and peculiarities of Polish market
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