Estonian Chamber of Commerce and Industry (Toom-Kooli 17, Tallinn)
Exporting to the USA
The Importance of Marketing & Communications
One Day Workshop in Cooperation with the U.S. Embassy and AmCham Estonia
Date: April 18, 2017 from 09.00 until 14.45
Location: Estonian Chamber of Commerce and Industry (Toom-Kooli 17, Tallinn)
Working language: Estonian, English
9.00–9.30 Registration and coffee 9.30–11.00 The Importance of Marketing & Communications in Exporting Moderator: Piret Potisepp, Estonian Chamber of Commerce and Industry Speakers: Triina Kalda, Marketing Consultant at Zion Estonia; Hando Sinisalu, Founder and CEO of Best Marketing; Piret Reinson, Enterprise Estonia marketing manager; Alari Orav- Head of Estonian Design Team Discussion on the following topics:
• Cooperation between marketing and sales in exporting company
• Different marketing channels and their specificities
• Several examples on successful and less examples on unsuccessful marketing campaigns in entering into new markets.
11.00–11.45 Practical Assignment related to communication plan for export 11.45–12.30 Early lunch 12.30–13.15 Introductory Remarks by the US Ambassador to Estonia Jim Melville USA - A Promised Land for a Small Estonian entrepreneur? (1 academic hour)
Speaker: DR. Frank LEVENE Director, Business Development EMEA, AVITUS Group Companies 13.15–14.45 Business Panel: Experiences of Estonian companies on the US market
Moderator: Indrek Laul, President of AmCham, CEO of Estonia Piano Factory
Panelists: Anna Skopets, Silver Coins – Sales manager; Jaanus Tamm – Executive chief of Defendec.
Fee: 50 euro + VAT (member of ECCI and AmCham Estonia ), 100 euro + VAT (non-member).