Estonian Chamber of Commerce and Industry, Toom-Kooli 17, Tallinn
Company experience: starting business in China
We welcome all companies interested in Chinese market to participate in a practical training, where Chinese-Estonian Joint venture representatives will talk about their experience in establishing a factory in China. The participants will receive tips and thorough insights into the business environment of China.
Working language: English
Introduction of Market Research made for the LEF Network to China project
Company Example: Saaremaa Houses: First steps, negotiations, what to keep in mind in partnership agreements, restrictions for foreign companies in China, setbacks (failures) and successes. How it was done –step by step.
· IP Protection (when and how it was done for Saaremaa Houses, etc)
· Geographic strategy plan – how to choose location and what the other companies should keep in mind when choosing a location in China
· Marketing strategy – sales channels buildup
Business culture in China (corporate culture) – what to expect from meetings, dress code, behavior, small details to notice. My idea here is to bring out the main differences that you have noticed between European and Chinese businessmen. What mistakes Europeans tend to make. What prejudices do Chinese have towards European businessmen? Q&A
Preparing to visit trade fair – how to get the most out of it. Which signs to look for in Chinese company stands to pick out potential partners? How to recognize the most important people in the stand (booth)? Follow-up activities – how often, which channels, visits, etc?