Workshop: Brand sprint

The sprint-format workshop is designed for owners and marketers who wish to explore the foundational steps required to form that solid base on which to build a lasting brand. During this highly interactive session, we ask 9 questions in a way that offers you a chance to rate how well you deliver on topics such as customer orientation, codification, positioning and even how you brief your agency.

Participants are asked for complete honesty, as the sole aim is to explain, discuss and then highlighting areas that they need to focus on right now or what needs to be added to their strategy going forward. The session is delivered with humour, interactivity and a host of real world examples that define Diagnostics, Strategy and the 4 P’s of Communications. In a world where marketing has become tool (AI) obsessed, confusing, numbing and theory chasing, the need to promotes a clear strategy that delivers Brand salience is often overlooked. 

TIME AND PLACE

May 19th, 10:00-12:00, Estonian Chamber of Commerce and Industry, Toom-Kooli 17, Tallinn

IS THIS WORKSHOP FOR YOU?

The future is going to require a delicate balance of your technology usage on one side and your physical experiences on the other. In recent years, many have become too reliant on the tech-side with algorithmic marketing leading their communications. This has lead to many businesses faltering as they feel the pressure to constantly dip their toes into the profit killing world of discounting. If you feel your reputation is out of balance, or lack an understanding of customer diagnostics or are finding it hard to articulate your strategy across the entire organisation, then this is for you. 

The Brand Sprint session is a genuine first step to assisting you to implement the stages required to grow sales, while also reiterating how your customers need a real voice at the boardroom table.

additional information 

The Brand Sprint workshop is based on both Robin's NEXPERIENCE principles as we all an MBA based program for brand equity used by many of the historic global names we purchase each day. 
This will be held in English and there will be additional time at the end for any one-to-one specific questions with the trainer.