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19.05.2026
TALLINN, ECCI

Workshop: Brand sprint

Does your brand have a clear direction, or does it need a sharper focus?

Brand Sprint is a practical and highly interactive workshop for business owners and marketers who want to take an honest look at their brand and identify a clearer direction for what comes next.

During the session, we will work through nine key questions that help you assess how clearly and consistently your organisation approaches customer orientation, brand codification, positioning and other essential brand-related topics — including how well you brief your agency or external partners.

The workshop combines humour, practical self-reflection, real-world examples and engaging discussion. 

TIME AND PLACE

May 19th, 10:00-12:00, Estonian Chamber of Commerce and Industry, Toom-Kooli 17, Tallinn

IS THIS WORKSHOP FOR YOU?

When a clear brand direction is overshadowed by channels, tools and algorithms, price can too easily become the deciding factor in sales. In a marketing world increasingly shaped by artificial intelligence, new platforms and competing theories, it is often a clear brand strategy that makes the difference between being noticed and being overlooked.

This workshop is for you if any of the following situations feel familiar:

  • your company’s message needs clearer focus;
  • your marketing activities lack a strong strategic foundation;
  • you feel pressure to lower prices too often in order to win sales;
  • your company’s reputation does not fully reflect the value you provide;
  • you find it difficult to understand how customers perceive your brand;
  • there is no clear understanding of the brand’s message and direction across the organisation.

Brand Sprint is a practical first step towards helping your brand support sales more effectively. It also highlights why the customer’s voice needs to be clearly represented in company decisions.

additional information 

The Brand Sprint workshop is based on both Robin's NEXPERIENCE principles as we all an MBA based program for brand equity used by many of the historic global names we purchase each day. 
This will be held in English and there will be additional time at the end for any one-to-one specific questions with the trainer.
 

 

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