Putting Personality into Your Brand Messaging
Get your Brand noticed with clear brand messaging from the heart. Make your brand human. Own your brand voice. Love your visual identity. Feel proud of your brand collateral.
When you make your brand human, you’ll make it distinctive and relatable, increase your ‘know, like and trust factor’ and create stronger brand affinity. Over time strong brand affinity contributes to growing your brand loyalty factor
TIME AND PLACE
24th of November at 14:00-18:00 in Estonian Chamber of Commerce and Industry (Toom-Kooli 17, Tallinn)
By the end of this workshop, you will know how to:
- Express your brand personality tone of voice and visual style
- Clarify your core brand messaging
- Connect with your target audience
Afterwards, you will have a framework:
- For consistent branding
- Being human in your messaging
- Attracting customers
What we will cover in the workshop
1. Identify the human traits of your brand
- How your brand behaves
- How your brand speaks: tone of voice and vocabulary
- How your brand looks: image, style and colour
2. Craft your core brand stories
- Products and services
- Origins and heritage
- Purpose and values
3. Know your target audience
What they want and need
4. Bring it all together
- The power of emotion in your messaging
- Results and transformation
- Being authentic and consistent
Lynne Stainthorpe, Big Idea Brand Marketing (UK)
Lynne helps her clients turn their businesses into brands – making them human. She works with smart people from coaches, consultants and therapists to creatives and makers.
Many of these are ex-corporate, who struggle to differentiate their business in a way that is distinctive, stands out and creates a personal connection with their clients.
Making your brand human is the vital spark to emotional connection – the key ingredient that takes your brand from ‘know, like and trust’ to ‘must buy, love and advocacy’.
So, Lynne helps clients to rebrand their business and go from an empty brand to an engaging one. Her approach is collaborative.
For more than 20 years, Lynne has helped business owners big and small to build their distinctive brands, communicate their value, make an impact, and grow. From revitalising brands that have lost their mojo, to creating new ones.
LinkedIn Top Voice 2022 and 2019
Certified Storybrand Guide since 2020