The principle of European preference must be supported, but applied thoughtfully

The Chamber supports the European-level discussion on the principle of European preference—also known as "Buy European"—which aims to strengthen the competitiveness of European companies both within the EU and globally. European preference encourages prioritizing products, services, or companies of European origin in public procurement, consumer choices, or corporate supply chains. The Chamber believes that while free trade remains important, the current security situation justifies implementing European preference measures at least in certain sectors.

European preference would enhance strategic autonomy
Three potential approaches to European preference have been proposed: narrow (focused on security), intermediate (focused on economic security), and broad (focused on overall strengthening of the European economy). The Chamber of Commerce supports at least the narrow approach, aimed at reducing Europe’s dependence on third countries and ensuring the functioning of critical infrastructure.

Public procurement could be a key implementation tool
According to entrepreneurs, European preference should primarily be implemented through public procurement, by giving preference to European companies or products. European preference could also be applied through production and location criteria—for example, encouraging manufacturing units located in Europe or requiring raw materials to come from EU member states.

Entrepreneurs warn of price increases and competition risks
Chamber members emphasized the need to consider potential risks when implementing European preference. Key concerns included rising prices and the possibility that European companies could become less competitive globally. It was also noted that verifying the origin of production may be complex, and excessive protectionism could harm relations with friendly third countries. Entrepreneurs also raised concerns that the availability of European input materials could decrease if demand for European-origin products significantly increases.