Estonian Chamber of Commerce and Industry, Toom-Kooli 17, Tallinn
Creating international sales engine in b2b markets. Strategy, process, technologies
Prevalent availability of digital technologies has had more impact on everyday life than we like to believe. The way business customers buy has changed dramatically in the last decade and most of the incumbent companies are still struggling to adjust.
This has opened a window of massive growth opportunity for those who are willing to learn and move quickly.
What will you learn?
During the event Rolands and Andrejs will share own experience and insights of growing international business in B2B markets. You will also be introduced to Digital Sales Engine concept - a methodology for building Always-On lead generation, nurturing and sales processes in your organization.
November 21, 2018 from 09.30 until 11.30
During our event we will cover following topics:
How has buying process evolved in digital era.
How to adopt to new reality.
Key elements of Digital Go-To-Market strategy.
Understanding your market, competition and buyers.
What is buying journey and why it is important for lead generation.
What is role of content in sales process.
How to automate and scale your lead generation efforts.
In addition, you will be provided with lots of references to infographics, research papers, statistics, online tools and other helpful.
And on top of that, you will learn how 2 person team build the world’s leading brand from scratch using simple, but effective digital marketing tools and modest marketing budget.
Who should attend
Everyone who has a big bold goal to increase international sales of innovative solutions (products or services) in international B2B markets.
Rolands Ozolins is an international business developer, former Microsoft executive with over 20 years of experience in sales, international business development and b2b marketing.
Rolands has truly entrepreneurial spirit - already at 19 he sold his first big market research project to Microsoft Baltics. Few years later after completing his MBA degree he joined Microsoft to lead large commercial account business development. Later he managed Microsoft’s regional distribution channel and education business in Baltics.
In 2016 Rolands led creation of Octopus ISR Systems a niche hi-end aerospace equipment brand than went from zero to over million in revenue in 18 months since inception.
Outside of business, Rolands is a passioned mountain biker. He would also be glad to share his opinions about Hi-End audio equipment.
Andrejs Juscenko is Go-To-Market strategist and digital sales enabler with more than 20-year professional experience in field of product marketing, business development and B2B sales. Andrejs has held different executive positions in leading technology companies like Microsoft, Nokia and Lattelecom.
He has strong track record of growing and transforming Microsoft SaaS productivity business in 24 countries of Central and Eastern Europe.
As Andrejs has both technical and business education, he can easily translate technology capabilities to business opportunity an impact. Connecting the dots and finding new perspectives is another strong capability of Andrejs.
Outside of business, Andrejs study and practicing different aspects of yoga and he will be glad to share his learnings.