25.11.2025

Webinar

Employer Branding and Communications In Action

In today’s competitive talent landscape, a strong employer brand isn’t a nice-to-have — it’s a strategic advantage. Join us for an inspiring and practical webinar where leading experts will reveal how to turn your brand into a magnet for top talent and a source of lasting engagement. From Wärtsilä’s global employer brand story to real-world lessons from Luminor Bank, and insights into Denmark’s employer branding excellence, this session will equip you with actionable ideas to elevate your own brand strategy.

Don’t miss the chance to learn how strategy, creativity, and authentic communication can transform your organisation’s reputation from the inside out.

DATE AND TIME

25^th of November 2025 at 10.00-11.30 at ZOOM

10.00	Welcome
10.05	’’Driving brand equity through strategy and creativity – Wärtsilä’s global employer brand story’’ Marita Navrátilová
10.25	‘’The External and Internal communications and the creation of Employer branging and brand ambassadors. Lessons from practice’’ Ivi Heldna, Head of Communication, Luminor Bank
10.55	„Tööandja bränding Taanis – trendid ja väljakutsed“ Greete ‘’Employer branding in Denmark – trends and challenges’’ Greete Eluri
11.25	Summary
11.30	End of webinar

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Speakers

Marita Navrátilová

Marita is a strategic brand marketing leader with 25 years of experience in global brand development and creative marketing. Currently leading Wärtsilä's global employer brand and diversity & inclusion, she has held key roles as a creative director and global brand director, specializing in B2B brand strategy and building brand equity. Passionate about storytelling and innovation, Marita leverages brand marketing to drive business growth and attract top talent.

Marita’s topic for the webinar will be: ’’Driving brand equity through strategy and creativity – Wärtsilä’s global employer brand story’’. This speech reveals how Wärtsilä built global employer brand equity by turning industrial expertise into compelling, authentic career stories. Using a strategic two-pillar iEVP framework and seamless global-to-local execution, Wärtsilä aligned diverse markets under one cohesive brand. The result? A scalable approach to brand storytelling that drives measurable business impact.

Greete Eluri

Greete has studied, lived and worked in Denmark for 15 years. She made a career change from marketing/e-commerce to career consulting. She calles herself Linkedin nerd and is active on the platform since 2017.

Additional Information

Piret Potisepp

Director of Services

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Working language: english and estonian

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Participants
	First name Last name Official title Phone E-mail		Weight for row 1

Speakers

Marita Navrátilová

Marita is a strategic brand marketing leader with 25 years of experience in global brand development and creative marketing. Currently leading Wärtsilä's global employer brand and diversity & inclusion, she has held key roles as a creative director and global brand director, specializing in B2B brand strategy and building brand equity. Passionate about storytelling and innovation, Marita leverages brand marketing to drive business growth and attract top talent.

Marita’s topic for the webinar will be: ’’Driving brand equity through strategy and creativity – Wärtsilä’s global employer brand story’’. This speech reveals how Wärtsilä built global employer brand equity by turning industrial expertise into compelling, authentic career stories. Using a strategic two-pillar iEVP framework and seamless global-to-local execution, Wärtsilä aligned diverse markets under one cohesive brand. The result? A scalable approach to brand storytelling that drives measurable business impact.

Greete Eluri

Greete has studied, lived and worked in Denmark for 15 years. She made a career change from marketing/e-commerce to career consulting. She calles herself Linkedin nerd and is active on the platform since 2017.

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Participants
	First name Last name Official title Phone E-mail		Weight for row 1

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