HR Roundtable: Employer Branding and Organizational Culture
The way people see and experience your organisation has never mattered more. As employer branding evolves, it shapes — and is shaped by — your culture, leadership, and everyday actions. Join us for a thought-provoking HR Roundtable on Employer Branding Trends and How They Reflect in Organisational Culture and Vice Versa. Together, we’ll explore the latest global insights and local experiences that connect brand and culture in meaningful ways.
The programme features highlights from the World Employer Branding Congress, a panel discussion on how organisational design and culture influence brand identity, and an interactive reflection session to share ideas among peers. Expect an inspiring and practical discussion with leading experts — and walk away with fresh perspectives on how to align your people strategy, culture, and employer brand for lasting impact.
TIME AND PLACE
2nd of December 2025 at 10.00-12.00, Estonian Chamber of Commerce and Industry Toom-Kooli 17 Tallinn
programme
| 10.00 | Welcome |
| 10.05 | ’’Employer branding trends from World Employer branding Congress’’ Kersti Vannas, Instar EBC |
| 10.35 | Panel discussion: ’’Organizational culture and design x Employer branding- relations and impacts’’ Rebecca Wright, LHV UK Bank, Megan Riley, MLR Strategies, Kersti Vannas, Instar EBC, Riina Vaikmaa, Employer Marketing Manager, Police and Border Guard Board |
| 11.15 | Discussion and reflection by participants |
| 11.45 | Conclusions by the moderator |
| 11.50 | Networking |
| 12.00 | End of the event |
speakers
Kersti Vannas
Kersti is the founder and CEO of Instar EBC. Instar EBC has been a pioneer in the field of employer branding in Estonia since 2007 and is a member of the European Association of Employer Branding Agencies as the Estonian and Finnish representative
Megan Riley
Megan Riley is an accomplished tech leader with an established record of developing high-functioning organizations. Megan joined Microsoft in the late 90s and spent the next nearly 20 years in various Management and Director of Engineering roles, managing groups over multiple countries while based out of Seattle and Paris. It was here she discovered her passion for leading people, creating healthy organizations, and growing talent. Her advocacy work on behalf of the particular challenges faced by women in the technology industry led her to move into Strategy and Coaching, and in 2015 she left the corporate world to start her own company, MLR Strategies.
collaboration partner
