Estonian Chamber of Commerce and Industry, Toom-Kooli 17, Tallinn
Importance of the marketing communication in exporting in cooperation with the Embassy of USA and AmCham
Registration and coffee
Importance of the marketing communication in exporting (1 academic hour)
Moderator: Piret Potisepp, Estonian Chamber of Commerce and Industry
Speaker TBC: Triina Kalda – Marketing Consultant at Zion Estonia; Hando Sinisalu – Founder and CEO of Best Marketing.
Overviews given on the following topics:
Cooperation between marketing and sales in exporting company
Different marketing channels and their specificities
Several examples on successful and less examples on unsuccessful marketing campaigns in entering into new markets.
Practical assignment (1 academic hour)
Introduction by the US Ambassador in Estonia. United States of America: a promised land for a small Estonian entrepreneur? (1 academic hour)
Speaker TBC: DR. Frank LEVENE – Director, Business Development EMEA, AVITUS Group Companies.
Experiences of Estonian companies on the USA market: start-up company, trend modern artist and distributor of shoelaces (2 academic hours)
Moderator: Representative of AmCham
Speakers TBC: Anna Skopets; Silver Coins – Sales manager; Jaanus Tamm – Executive chief of Defendec.
End of training
At the end of module participants will know:
Why is marketing communications important for the exports,
Specificities of various marketing channels, their advantages and disadvantages,
The participant has fulfilled the practical preparation of the country of destination based on marketing strategy
Export initiation and development of the US market’s specificicities.