With over 25 year’s experience of UK and International Trading from Corporate to Start Up Enterprises, Published Author and Commercial Finance Specialist Andrew Whitfield was an early entrant into Online Consumer Retail and Trade opportunities after working with one of the UK largest electrical retailers. Launching multiple online products to the UK, European, International markets. Most recently Training, Consulting Entrepreneurs and Companies who attempt to make profit in a highly competitive crowded marketplace. Working in UK, France, Philippines, to name a few, forging links with very focused competent outsource partners, Andrew provides Insight with strategies that will get products/services in front of buyers online, using in-depth focused tools to optimise the sales cycle. He states, “I see so many Companies entering or trying to sustain their market position without understanding the demographic of the end user customer then wondering why the competitors, they did not know about, have taken their share of the business”. Andrew now focuses on the challenge for the new and emerging routes to business opportunities online by understanding product/brand life cycles, ensuring entrepreneurs manage online customer expectations with the lifetime value of the customer.