Klaus works as a marketing professor at the Emlyon Business School in Shanghai and Paris, helping entrepreneurs build high-end, high-end brands. He has collaborated with many top brands, from Hermès, Dior, Louis Vuitton, Montblanc to specialized brands such as Bollinger, Breguet, Gaggenau, etc. His main interests are creating meaning, giving soul and personality to the brand. He has also published a practical book on the subject.