Marita is a strategic brand marketing leader with 25 years of experience in global brand development and creative marketing. Currently leading Wärtsilä's global employer brand and diversity & inclusion, she has held key roles as a creative director and global brand director, specializing in B2B brand strategy and building brand equity. Passionate about storytelling and innovation, Marita leverages brand marketing to drive business growth and attract top talent.

Marita’s topic for the webinar will be: ’’Driving brand equity through strategy and creativity – Wärtsilä’s global employer brand story’’. This speech reveals how Wärtsilä built global employer brand equity by turning industrial expertise into compelling, authentic career stories. Using a strategic two-pillar iEVP framework and seamless global-to-local execution, Wärtsilä aligned diverse markets under one cohesive brand. The result? A scalable approach to brand storytelling that drives measurable business impact.