 | The Estonian Chamber of Commerce and Industry has produced a book entitled Leading Brands of Estonia. Brands that were created in Estonia and have become remarkably well known on both domestic and export markets have been brought together in this book. These brands are not only recognised in their own niche, but are widely known and recognized because they actively work to promote themselves. |
One criterion for inclusion in this publication was that the brand was created and registered in Estonia in the Estonian Brand Register. Similarly, the brand had to have a recognisable Estonian heritage, had to be widely recognised, targeted at the end user and preferably targeted for export. The most important point is that the company itself positions its brand as an Estonian brand and actively works at branding.
From the book you will find following Estonian brands: A. Le Coq, Balbiino, Balteco, Baltika, BLRT Grupp, Delfi, Eesti Ehitus, Estravel, Kalev, Kaubamaja, Leibur, Liviko, Lotte, Olde Hansa, Olympic Casino, Orto, Rakvere Lihakombinaat, Saku, Salon+, Tallink, Tallinna Sadam, Tartu Ülikool, Tere.
The book Leading Brands of Estonia is intended to promote Estonia as an innovative country with an advanced economy, as well as to advertise the brands themselves. We hope that this book will raise awareness of the participants, will assist them to find new co-operation partners and through this increase Estonian exports.
More information:
Piret Salmistu
Marketing Director
piret@koda.ee
Tel: 604 0060
Annika Eesmaa
“Leading Brands of Estonia” project manager
annika@koda.ee
Tel: 604 0094
